How To Create A Successful Pinterest Account

Pinterest marketing has become something that is necessary for nearly every online business owner. Their mission is "to help people discover the things they love, and inspire them to go do those things in their daily lives."

Many people, including clients of mine, have said they ignore Pinterest because they just don't understand how it benefits them.

In fact, some have told me they have a Pinterest account and know they need to use it for business but they don't. *cue heartbreak for Heather*

So let's break it down really quick.

In this post about Pinterest statistics I broke down a bunch of great numbers…

Pinterest has over 478 million users now. Pinterest has gone global with nearly 80% of their users going mobile.

With nearly 2 billions searches taking place each month and most all of them unbranded you have a place on Pinterest and you could be missing out on it.

What if I said this… if you took an hour a week to create a few new pins and use targeted keywords you could see your organic traffic increase in a matter of months?

Would you want to put the time into growing that organic traffic if it meant new subscribers to your email list? What if it meant sales of your products turning readers into buyers?

You need a Pinterest account for your business and I am going to show you how to get started on the right foot.

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Starting A Pinterest for Business Account

When you start a brand new Pinterest account you will see on the first page the ability to create a business or personal account.

Choose Business and fill in your details.

how to start a business acct

Now that you're all signed up and you have a brand new business account you need to fill out your settings.

At one point you could customize your profile name to have keywords but Pinterest is starting to take that capability away.

Fill out your settings the best you can and make sure to pay special attention to your bio and use keywords there.

You can see what I did below.

Once you have completed the basic profile settings you can move on to claim your websites.

Claim Your Websites

This is the best part of having a business account. You can claim your website as well as Etsy, YouTube and Instagram handles. This is important because it provides analytics for your website, but it also provides an extra layer of data on your miscellaneous accounts like YouTube. Next we are going to talk about optimizing your newly established account.

Optimizing Your Pinterest Account for SEO

Now that we have the boring part out of the way we need to dive into making your profile SEO optimized. In this example, we are starting with a brand new business account but you can use my techniques to actually optimize any profile on Pinterest. Now you are going to want 2 Pinterest windows open so go ahead and open another window for Pinterest. Leave window 1 on your profile and window 2 can just be the smart feed or your profile. We are going to use 1 window to create new boards and we are going to use 1 window for SEO research. Head over to your profile window and click to the boards tab and click create a new board. Now toggle over to your second Pinterest window and let's do a bit of research. I'm going to use my Pinterest account here for the example so follow me for a second… I want to create a new board around virtual assistant work. So research time… I typed in "virtual assistant" and Pinterest has given us a variety of keywords we can choose from that people are searching for.

You are going to do this a number of times to get 3-5 long-tail keywords that you will be able to use in your board descriptions as well as your related pins. You should even use these keyword phrases in your text overlays on your Pinterest images. pinterst boards Once you have a profile with solid keywords in place you're ready to start automating your pins using Tailwind .