KKW Beauty closure

Photography past Getty Images

Kim Kardashian Is Temporarily Shutting Downwardly KKW Beauty

Kardashian says the line will be undergoing a full rebrand. Is she dropping the "W"?

Kim Kardashian has appear that her makeup brand KKW Beauty will be shutting down temporarily for a consummate rebrand. The CEO posted the news on Twitter and Instagram on Tuesday, proverb the closure will occur on August 1 at midnight. And yes, the rebrand means a major sale on existing products.

"It all started with a contour kit and expanded to eyes, lips, body and many incredible collections over the past four years," Kardashian wrote. "We [will] come back to you nether a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new await."

"I'yard excited to continue to develop and expand my product range and for you lot to finally be able to feel it the way that I accept always envisioned."

Until KKW Beauty'southward virtual closure, customers tin enjoy site-broad discounts ranging from 20 to 75 pct in their "closeout sale." This includes faves similar the camo pressed powder palette on auction for $41.60 USD and the popular nude 3 piece lip set for $thirty.40. Products like the glitz & glam gloss and the ultralight beams powder singles are selling for $2.70.

Though the Keeping up with the Kardashians reality Television star gave no further caption regarding KKW Dazzler'south closure, some people are speculating that the purpose of the rebrand is to drop the "West" from the brand proper name following her recent split from Kanye Due west. "Peace to that 'W!'" 1 user commented.

On Twitter, some people accept been praising Kardashian's style as of late, citing that her glam is looking a lot more like the "old Kim," referring to the celebrity pre-Kanye.

Her soonhoped-for-ex-married man famously became her pseudo-stylist when the two became romantically involved, influencing Kim to take on a more fashion-forward, Yeezy-heavy artful in recent years.

Controversy amidst Kardashian-Jenner rebranding

While KKW Dazzler's rebrand could be all most dropping that now-bad-mannered "Westward" or a push for more than sustainable dazzler products, as some have suggested, many social media users have also pointed to the lawsuit filed confronting Kardashian last year by her previous manufacturing supplier, Seed Beauty, which prevents her from leaking trade secrets to Coty. Currently, cosmetics behemoth Coty owns a 20 percentage stake in KKW Beauty.

Kardashian's little sister and CEO of Kylie Cosmetics Kylie Jenner faces a similar lawsuit. The ceremonious suit, filed last June, alleges that Kylie Cosmetics knowingly shared Seed Beauty'southward merchandise secrets and Coty knowingly accepted them, according to Forbes.

The Kylie Cosmetics website is also on a hiatus, featuring a countdown set to stop on July 15. All Instagram posts for Kylie Cosmetics have been archived prior to May, with the about recent posts teasing soonhoped-for released vegan and gluten-gratis products.

Regardless of whether or not the lawsuits play a part in the Kardashian-Jenner dazzler rebrands, both companies take experienced overwhelming success since their launch and are expected to go along doing and then. Post-obit the success of Jenner's brand, Kardashian officially earned a spot on the Forbes World'due south Billionaires Listing in April. This declaration can be attributed to the popularity of KKW Beauty and Kardashain's pop shapewear line, Skims.

"Cheers so much for beingness on this incredible journey with me," writes Kardashian. "I promise we won't exist gone for too long. XO."

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